about Me

 

My story and career journey

 

 

My Story

Hi, I'm JR. I design complex AI, data, and enterprise systems that people can actually understand and operate. I focus on making powerful systems usable without hiding their complexity. I care about helping people reason about what a system is doing, why it behaves the way it does, and how to change it safely. That means designing for clarity, trust, and control in environments where mistakes are costly and abstraction alone is not enough.

Outside of work, I'm a dedicated capoeirista, a matcha and espresso enthusiast, and a traveler who finds creative inspiration wherever I go.

My work has been recognized by Taschen's Web Design: The Evolution of the Digital World 1990–Today, and has received honors including a Webby People's Voice Award, Clio Interactive Bronze, SXSW Interactive, and an Adobe Design Achievement Award.

My Story

Hi, I'm JR. I design complex AI, data, and enterprise systems that people can actually understand and operate. I focus on making powerful systems usable without hiding their complexity. I care about helping people reason about what a system is doing, why it behaves the way it does, and how to change it safely. That means designing for clarity, trust, and control in environments where mistakes are costly and abstraction alone is not enough.

Outside of work, I'm a dedicated capoeirista, a matcha and espresso enthusiast, and a traveler who finds creative inspiration wherever I go.

My work has been recognized by Taschen's Web Design: The Evolution of the Digital World 1990–Today, and has received honors including a Webby People's Voice Award, Clio Interactive Bronze, SXSW Interactive, and an Adobe Design Achievement Award.

My Story

Hi, I'm JR. I design complex AI, data, and enterprise systems that people can actually understand and operate. I focus on making powerful systems usable without hiding their complexity. I care about helping people reason about what a system is doing, why it behaves the way it does, and how to change it safely. That means designing for clarity, trust, and control in environments where mistakes are costly and abstraction alone is not enough.

Outside of work, I'm a dedicated capoeirista, a matcha and espresso enthusiast, and a traveler who finds creative inspiration wherever I go.

My work has been recognized by Taschen's Web Design: The Evolution of the Digital World 1990–Today, and has received honors including a Webby People's Voice Award, Clio Interactive Bronze, SXSW Interactive, and an Adobe Design Achievement Award.

My Story

Hi, I'm JR. I design complex AI, data, and enterprise systems that people can actually understand and operate. I focus on making powerful systems usable without hiding their complexity. I care about helping people reason about what a system is doing, why it behaves the way it does, and how to change it safely. That means designing for clarity, trust, and control in environments where mistakes are costly and abstraction alone is not enough.

Outside of work, I'm a dedicated capoeirista, a matcha and espresso enthusiast, and a traveler who finds creative inspiration wherever I go.

My work has been recognized by Taschen's Web Design: The Evolution of the Digital World 1990–Today, and has received honors including a Webby People's Voice Award, Clio Interactive Bronze, SXSW Interactive, and an Adobe Design Achievement Award.

My Story

Hi, I'm JR. I design complex AI, data, and enterprise systems that people can actually understand and operate. I focus on making powerful systems usable without hiding their complexity. I care about helping people reason about what a system is doing, why it behaves the way it does, and how to change it safely. That means designing for clarity, trust, and control in environments where mistakes are costly and abstraction alone is not enough.

Outside of work, I'm a dedicated capoeirista, a matcha and espresso enthusiast, and a traveler who finds creative inspiration wherever I go.

My work has been recognized by Taschen's Web Design: The Evolution of the Digital World 1990–Today, and has received honors including a Webby People's Voice Award, Clio Interactive Bronze, SXSW Interactive, and an Adobe Design Achievement Award.

My career journey

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DEC 2024–APR 2026

I led design of developer-facing control plane tooling for Prompt Optimization and Model Migration on Amazon Bedrock, helping engineering teams evaluate, iterate, and safely deploy AI behavior in production.

conviva

OCT 2023–SEP 2024

I led UX for two operator-facing observability tools: a proactive signal surface for active operations teams and a reactive triage interface for on-call SRE and DevOps engineers managing complex live environments.

workday-logo

JAN 2022–JAN 2023

I designed interaction patterns that translated AI-driven decisions into experiences enterprise users could understand, trust, and act on, including recommendation workflows for compliance-sensitive environments.

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NOV 2019–DEC 2021

I led end-to-end UX for AWS Glue Studio, a visual data pipeline tool that drove 7x user adoption within six months, and designed a PartiQL query editor for Amazon QLDB with patterns adopted into the AWS design system.

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MAY 2019–OCT 2019

I redesigned the conversational design system including micro-interaction and motion design, standardizing experiences across Sprint, Verizon, AT&T, and internal platforms.

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MAY 2017–MAY 2019

I designed interaction-rich customer service and money movement experiences for iOS and Android, including motion and micro-interaction design for the Chase mobile banking app.

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MAY 2013–MAR 2017

I designed and implemented mobile game UI systems across iOS and Android titles, with a strong emphasis on visual design, animation, and direct implementation in Unity production codebases.

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APR 2011–MAY 2013

I contracted with digital agencies, working on mobile apps, social media apps, and web sites. During this time, I also developed my own mobile application which was a top paid download on the App Store.

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JAN 2010–MAR 2011

I had the opportunity to work on several award-winning marketing campaigns for the entertainment industry, ranging from social media apps, web sites, and tradeshow installations.

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OCT 2007–JAN 2010

I was involved with several high profile digital marketing campaigns for clients like the UFC, ESPN, Honda, Disney, Toyota, and Sony, designing web sites, online videos, and motion graphics.

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MAY 2005–APR 2006

I had an internship and then design role, working on features for the CNET web site.

RUPERTO FABITO, JR, © 2026
jr.fabito@gmail.com

RUPERTO FABITO, JR, © 2021
jr.fabito@gmail.com